Food Theory: Taco Bell Is Killing Amazon!

25 feb 2021
1 955 184 Áhorf

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

  • matpat you do marketing for your products very subtly not as annoying as in yo face advertising for merc so hats off to you also i really want to thank you for making learning fun for me i usually am very lazy when it comes to studies but seeing how it cn be used in cool ways makes me exicted to learn thank for all the effort and hardwork you put to entertain us

    Tejas GiridharanTejas Giridharan6 klukkustundum síðan
  • “If people went in to get food then you’d need to pay for lighting and air conditioning” Ah yes, as all employees have night vision and are cold-blooded

    Matthew McDonaldMatthew McDonald8 klukkustundum síðan
  • I work at panda express and I started during the pandemic and turns out our store in making 4 to 7k more than when dine in was open

    Some CruzSome Cruz9 klukkustundum síðan
  • Demolition Man warned us about Taco Bell winning the franchise wars

    The_AtroposThe_Atropos11 klukkustundum síðan
  • Every fastfood place rn WRITE THAT DOWN

    trick r treattrick r treat12 klukkustundum síðan
  • I understand why you didn’t really mention grub hub that dance still haunts me

    preston Gamingpreston Gaming13 klukkustundum síðan
  • People who don't have cars: *Internal suffering*

    \\17 klukkustundum síðan
  • taco bell more like tostada doblada bell . . . this isn't funny at all

    V BOYV BOY18 klukkustundum síðan
  • It dont real FAKE!!!

    นาย 3 อนาย 3 อ19 klukkustundum síðan
  • Little did taco bell know Brooklyn park Minnesota wouldn’t be a wise new business choice

    Joseph FoderaJoseph Fodera20 klukkustundum síðan
  • automation like this is kinda scary to think about

    Diego RoldanDiego RoldanDegi Síðan síðan
  • Am I the only one a little disappointed that we're actively moving away from interacting with real people, directly? What does any of this say about our civilization? We can't just run away from everyone.

    Rhas 'ChurolRhas 'ChurolDegi Síðan síðan
  • This is brilliant, I am apsolutely agreeing with this. The revolution may start.

    Svetolik MarkovicSvetolik MarkovicDegi Síðan síðan
  • introverts will love that kind of building

    baldis brotherbaldis brotherDegi Síðan síðan
  • Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)

    KitKat BarKitKat Bar2 dögum síðan
  • What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version

    Sam KenneySam Kenney2 dögum síðan
  • Yey

    The camera spamThe camera spam2 dögum síðan
  • I can't believe my favorite food is on the thumbnail of the video °o°

    Shiny PorygonShiny Porygon2 dögum síðan
  • And we weren’t sick!!

    Renee SRenee S2 dögum síðan
  • What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?

    Lawrence CalablasterLawrence Calablaster2 dögum síðan
  • Isn’t this just a sonic with a tube to each drive thru

    MuffqinxxxMuffqinxxx3 dögum síðan
  • New theory the pandemic was created by fast food restaurants

    GojiraFan05GojiraFan053 dögum síðan
  • me without a car👁👄👁

    television kidtelevision kid3 dögum síðan
  • that nissan gtr though

    ToXiKToXiK3 dögum síðan
  • "The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.

    zeroxluluzeroxlulu3 dögum síðan
  • Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.

    Rens TamerusRens Tamerus3 dögum síðan
    • Everyone does it

      Robert LonerganRobert Lonergan3 dögum síðan
  • lol fork everyone who can't afford a car xD

    Latté FopsLatté Fops3 dögum síðan
  • Matpat invents a mall

    Panther001Panther0014 dögum síðan
  • Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal

    Jacob KoopmanJacob Koopman4 dögum síðan
  • I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.

    The Curing PlagueThe Curing Plague4 dögum síðan
  • Every now and then I forget this channel exists

    Elijah EElijah E4 dögum síðan
  • Tbh a drive-thru food court sounds amazing.

    LiXioLiXio4 dögum síðan
  • that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t

    The One Who Sniffs Your Dreams - VIIThe One Who Sniffs Your Dreams - VII4 dögum síðan
  • So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm

    GaleGale4 dögum síðan
  • This is the real reason Taco Bell was the only restaurant left in Demolition Man

    mrjanembamrjanemba4 dögum síðan
  • My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)

    COW6IRL69COW6IRL694 dögum síðan
  • I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food

    rockin riverrockin river4 dögum síðan
  • Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box

    Danny Vanny69Danny Vanny694 dögum síðan
  • I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)

    Waleed AnimationsWaleed Animations4 dögum síðan
  • 4th channel? Sighn me in!

    G. F. S F55G. F. S F555 dögum síðan
  • Me, eating some burritos I made at work, watching about my job

    josh reynoldsjosh reynolds5 dögum síðan
  • My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s

    Logan MillerLogan Miller5 dögum síðan
  • ever heard of click and collect it's basically this but they still charge the same delivery so there's no point

    Horatio yenHoratio yen5 dögum síðan
  • I love taco bell

    pranav raopranav rao5 dögum síðan
  • Drive through Amazon

    NamelessNameless5 dögum síðan
  • Love the predator reference

    Lil novaLil nova5 dögum síðan
  • This is really good

    Vkp PVkp P5 dögum síðan
  • couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?

  • I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so

    Road WarriorRoad Warrior6 dögum síðan
  • This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes ISworlds recommendation AI look smarter than Einstein.

    Am I You?Am I You?6 dögum síðan
  • That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.

    Snoopy the aceSnoopy the ace6 dögum síðan

    Red GTRRed GTR6 dögum síðan
  • can we all just admire how he put a GTR @ 2:32

    Red GTRRed GTR6 dögum síðan
  • e

    ExanorYTExanorYT6 dögum síðan
  • This should also (hopefully) help greatly with package thieves, which is dope

    Zepar UnzefariZepar Unzefari7 dögum síðan
  • i just want my mchicken to not be soggy

    Unmasked_1Unmasked_17 dögum síðan
  • anime matt pat tho

    YeeterYeeter7 dögum síðan
  • so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

    RetroPanzerRetroPanzer7 dögum síðan
  • Chik fil a hands down is the best drive thru

    John AlbenyeJohn Albenye8 dögum síðan
  • I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

    3318_Aranya Dutta3318_Aranya Dutta8 dögum síðan
  • Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

    BlindHeyena001BlindHeyena0018 dögum síðan
  • Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

    Kaze No YokoKaze No Yoko8 dögum síðan
  • what happens with cities that don't allow drive thru's?

    MeghanMeghan8 dögum síðan
  • Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

    CommunismCommunism8 dögum síðan
  • 7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

    VectorBoomVectorBoom8 dögum síðan
  • Mmmm my Taco Bell tastes like McDonalds

    Nou Xiong SanchezNou Xiong Sanchez8 dögum síðan
  • Support comment

    Amidamaru44Amidamaru448 dögum síðan
  • FINALLY!! Something nonpolitical that happens in Minnesota!!!!

    Duz_Machines _84Duz_Machines _848 dögum síðan
  • This is nothing new, a lot of restaurants I go to have dumb waiters.

    David CranfillDavid Cranfill8 dögum síðan
  • MatPat is collecting theory channels like infinity stones

    NexistNexist8 dögum síðan
  • Yknow. Those drive through resturaunts are starting to look more and more like gas stations

    ComandershrapnelComandershrapnel8 dögum síðan
  • I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

    HoodieHoodie8 dögum síðan
  • Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

    TukaroTukaro8 dögum síðan
  • The way MatPat plugged his merch and the ad was smoother than an atom mirror

    Nathan NorrisNathan Norris8 dögum síðan
  • Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

    BluePhantom GamingBluePhantom Gaming8 dögum síðan
  • every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

    A Sad PotatoA Sad Potato9 dögum síðan

    A Sad PotatoA Sad Potato9 dögum síðan
  • I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

    Aidyn HemphillAidyn Hemphill9 dögum síðan
  • This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

    Pooja PathakPooja Pathak9 dögum síðan
  • So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

    OatsRusOatsRus9 dögum síðan
  • I realy hope that a few restraunts do join it would be amazing for them and us.

    CinderoCindero9 dögum síðan
  • In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

    vokil kuviervokil kuvier9 dögum síðan
  • 0:38 thats the golden mcdonalds in Rotterdam. Represent

    IdkmanijustlikestuffIdkmanijustlikestuff9 dögum síðan
  • I used to live in brooklyn park, minnesota

    MrGallbladderMrGallbladder9 dögum síðan
  • I love Taco Bell

    Lethal ToysLethal Toys9 dögum síðan

    Sl1ngerSl1nger9 dögum síðan
  • You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

    Matt LairdMatt Laird9 dögum síðan
  • old matpat kida looks like fred williard

    Pablo de la CalPablo de la Cal9 dögum síðan
  • Welp, i!m never going to taco bell again😭

    Itss_ChelsItss_Chels9 dögum síðan
  • GrubHub strike back in this video

    Dhammarach UngarivittayaDhammarach Ungarivittaya9 dögum síðan
  • So this is the e commerce version of shopping malls.... shipping malls?

    Joshua LairdJoshua Laird9 dögum síðan
  • I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

    Tanner WTanner W9 dögum síðan
  • Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

    jonnyojonnyo10 dögum síðan
  • You know that that’s not a real taco

    Kevin CabanasKevin Cabanas10 dögum síðan
  • You have the best intro

    Samir El HageSamir El Hage10 dögum síðan
  • Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

    Seamus ShamrockSeamus Shamrock10 dögum síðan
  • I’m imagining the Great Wall of Taco Bell right now

    Travis DaconTravis Dacon10 dögum síðan
  • The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

    Deann RushingDeann Rushing10 dögum síðan
    • Are my too high or is this stroke?

      Saul GoodmanSaul Goodman6 dögum síðan
  • Dog food is made in the meat at taco bell

    Sharpeee_Sharpeee_10 dögum síðan
  • Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

    LonkLonk10 dögum síðan