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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
matpat you do marketing for your products very subtly not as annoying as in yo face advertising for merc so hats off to you also i really want to thank you for making learning fun for me i usually am very lazy when it comes to studies but seeing how it cn be used in cool ways makes me exicted to learn thank for all the effort and hardwork you put to entertain us
“If people went in to get food then you’d need to pay for lighting and air conditioning” Ah yes, as all employees have night vision and are cold-blooded
I work at panda express and I started during the pandemic and turns out our store in making 4 to 7k more than when dine in was open
Demolition Man warned us about Taco Bell winning the franchise wars
Every fastfood place rn WRITE THAT DOWN
I understand why you didn’t really mention grub hub that dance still haunts me
People who don't have cars: *Internal suffering*
taco bell more like tostada doblada bell . . . this isn't funny at all
It dont real FAKE!!!
Little did taco bell know Brooklyn park Minnesota wouldn’t be a wise new business choice
automation like this is kinda scary to think about
Am I the only one a little disappointed that we're actively moving away from interacting with real people, directly? What does any of this say about our civilization? We can't just run away from everyone.
This is brilliant, I am apsolutely agreeing with this. The revolution may start.
introverts will love that kind of building
Does no one realize that sonic was the first fast food place to do what taco bell is technically doing??? No dining room, drive thru and many ordering stations where people can get their food fast (besides the fact that sonic still has human contact to get the food to the customer)
What MatPat talks about towards the end of the video is one of my favorite reasons I liked living in the eastern end of the midwest bc we have drive-ins. Its basically a 7-Eleven but a drive-thru version
Yey
I can't believe my favorite food is on the thumbnail of the video °o°
And we weren’t sick!!
What about Sonic? They’ve been using the drive-in only model for always, are they doing better now?
Isn’t this just a sonic with a tube to each drive thru
New theory the pandemic was created by fast food restaurants
me without a car👁👄👁
that nissan gtr though
"The first of it's kind contactless Taco Bell will open in Brooklyn Park, MN." Me watching this 2 months later - Oh no.
Wasting my last 4% of phone battery on a video to forget the nightmate-inducing experience that was the previous FNaF theory video LOL.
Everyone does it
lol fork everyone who can't afford a car xD
Matpat invents a mall
Hope it doesn’t get looted Ah god how it’s so close to Brooklyn Center and you know what happened there And yes I know it hasn’t been built yet 4:32 when everything goes back to normal
I'm sure they probably have a taco bell love similar to the one in Missouri. My local taco bells get packed fast.
Every now and then I forget this channel exists
Tbh a drive-thru food court sounds amazing.
that yo quiero notification bell threw me off- you... want notification bell? you said "I want notification bell" thats it. w h a t
So it's finally happening Drive though supermarkets I'll give it 10 years till it's low key the norm
This is the real reason Taco Bell was the only restaurant left in Demolition Man
My only question is if everything relies on drive-thru, what's going to happen to people who don't have a car or access to Uber? (ex. Homeless, minor, ect.)
I would hope that one delivery driver doesn’t pick up 5 orders at the same time, the last person to receive their order is gonna have seriously soggy food
Would you like a five dollar Chalupa box 🥱🥱🥱🥱 every Taco Bell ad I see do you wanna five dollar Chalupa box
I don't know about your Countries But Pakistan's McDonald's even the new ones still have those Play areas.... (Note:Not in the Mall ones)
4th channel? Sighn me in!
Me, eating some burritos I made at work, watching about my job
My McDonalds already had 2 lanes... they actually implemented it because of SARS in early 2000s
ever heard of click and collect it's basically this but they still charge the same delivery so there's no point
I love taco bell
Drive through Amazon
Love the predator reference
This is really good
couldn't be me who ordered McDonalds just last night...😂😅 also, do we even have a taco bell where I live?
I hate to be a pessimist, but I'm hoping that these "changes" are more of a fad, than a permanent alteration. Our society is atomized and divided enough as it is, and was likewise long before Covid. I also wonder why McDonald's who near me, had installed kiosks, removed the ability to place the order at said kiosk, and then pay at the counter with cash. Now I have to pay with card, or wait for it to time out, and then give me the option to pay at the counter, which is annoying cause I don't have a card of my own to use, I think it's good to be forced to have some *ACTUAL* human interaction, lest we forget how to do so
This episode in a nutshell: MatPat freaks out over a fast food restaurant using an AI that makes ISworlds recommendation AI look smarter than Einstein.
That oversized vehicle lane is a blessing. I cant tell you how many times I have had to park my truck and trailer somewhere and walk to the drive through to get food because my truck/trailer wont fit.
AMAZON DIDNT WANT TO DELIVER LIGHTBULBS TO SOMEONE IN CALIIIII??☠️☠️☠️☠️☠️☠️☠️☠️☠️☠️
can we all just admire how he put a GTR @ 2:32
e
This should also (hopefully) help greatly with package thieves, which is dope
i just want my mchicken to not be soggy
anime matt pat tho
so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)
Chik fil a hands down is the best drive thru
I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.
Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT
Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.
what happens with cities that don't allow drive thru's?
Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there
7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?
Mmmm my Taco Bell tastes like McDonalds
Support comment
FINALLY!! Something nonpolitical that happens in Minnesota!!!!
This is nothing new, a lot of restaurants I go to have dumb waiters.
MatPat is collecting theory channels like infinity stones
Yknow. Those drive through resturaunts are starting to look more and more like gas stations
I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction
Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.
The way MatPat plugged his merch and the ad was smoother than an atom mirror
Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*
every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)
Disney pff no TACO BELL IS EVERYTHING NOW EVerYthING
I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.
This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.
So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.
I realy hope that a few restraunts do join it would be amazing for them and us.
In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.
0:38 thats the golden mcdonalds in Rotterdam. Represent
I used to live in brooklyn park, minnesota
I love Taco Bell
FORGET THE TACO BELL MAKE A 4TH CHANNEL
You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)
old matpat kida looks like fred williard
Welp, i!m never going to taco bell again😭
GrubHub strike back in this video
So this is the e commerce version of shopping malls.... shipping malls?
I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it
Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out
You know that that’s not a real taco
You have the best intro
Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD
I’m imagining the Great Wall of Taco Bell right now
The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet
Are my too high or is this stroke?
Dog food is made in the meat at taco bell
Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol