YouTubers have to declare ads. Why doesn't anyone else?

15 feb 2021
2 681 726 Áhorf

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
ISworlds declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, ISworlds titles have to be short and catchy!

    Tom ScottTom Scott17 dögum síðan
    • Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

      skylx08skylx0818 klukkustundum síðan
    • We gotchu fam

      linkbirdslinkbirds23 klukkustundum síðan
    • Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

      JoseitoEdlVodaoJoseitoEdlVodaoDegi Síðan síðan
    • btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

      0623kaboom0623kaboomDegi Síðan síðan
    • Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

      theAverageGam3rtheAverageGam3rDegi Síðan síðan
  • are you elizabeth holmes in disguise?

    Altar ParssoyAltar Parssoy34 mínútum síðan
  • Tom figured life way back in 2013.

    Aggressive SoulAggressive Soul34 mínútum síðan
  • Tom is getting increasingly funnier every video.

    ScrynozaScrynozaKlukkustund síðan
  • "is this an advert?" *gets youtube mid roll ad*

    BUckYBUckYKlukkustund síðan
  • Even the title is wrong, do your background research. I'll help you to start: most tv programs must also declare if they include any product promotions otherwise the tv channel gets prosecuted by the media authorities.

    Szabolcs HorváthSzabolcs HorváthKlukkustund síðan
    • But yes, I understand you wanted to complain and lament about how hard is your life making money with yt videos, but somehow i can't really feel your pain, sorry.

      Szabolcs HorváthSzabolcs HorváthKlukkustund síðan
  • if someone or a company invites you for a free weekend of vacation with free food, it is a payment, They pay you with food. if you may try a product and you have to give it back after this, it is NOT payment, but if you may keep it it is payment.

    domidomiKlukkustund síðan
  • Came from MKBHD's podcast. Was worth it

    Sanketh BRSanketh BR2 klukkustundum síðan
  • Fun fact. If you look in the comments and see hundreds of people already posted the same comment, you don't need to post it.

    LowmanificationLowmanification2 klukkustundum síðan
  • ADVERTISING is DOOMED, discuss

    Shamut on EV’sShamut on EV’s2 klukkustundum síðan
  • Is Tom Scott advertising Tom Scott?

    Kerry FryKerry Fry3 klukkustundum síðan
  • Well contructed arguements. Well said Tom. The audience is often deceived into product placement as also a way of "lending authenticity" to the movie world created by the producers, directors, and actors in the entertainment. That is, in this world, there is Coca-Cola being served at their backyard barbecue just like in you would serve up Coca-Cola in your backyard barbecue. The ubiquitous products and brands that exists in our world blurs reality in a constructed world.

    seriously? really?seriously? really?3 klukkustundum síðan
  • Here in Italy they do it in TV as well.

    Healthycarrier OfthedeepestblueHealthycarrier Ofthedeepestblue3 klukkustundum síðan
  • 8:50 So... having a lava lamp in your background could count as an endorsement for lava lamps?

    Dániel KovácsDániel Kovács4 klukkustundum síðan
  • The answer, is always, CAPITALISM

    nman4knman4k4 klukkustundum síðan
  • "this video ain't sponsor" now let me show u a game called raid shadow legends

    random userrandom user4 klukkustundum síðan
  • Right after Tom said “it’s time to guess, is this an advert?”, I got an advert from ISworlds.

    hen kohen ko4 klukkustundum síðan
  • this says alot about are society

    slowfuseslowfuse4 klukkustundum síðan
  • Tom, I understand entirely what you are getting at here, but the problems of disinformation or lies on the internet are immense. Lies are more important to remove than advertising. The problem is a lot of advertising is lies.......

    siinnzsiinnz4 klukkustundum síðan
  • Recently been bingeing some TV shows and the product placement sticking out like WHAM! I could not figure out why they kept zooming in on the lunchables logo and then I realized there’s PRODUCT PLACEMENT! And was like “woah so weird they didn’t have to say anything about that”

    Dorissa ClaireDorissa Claire5 klukkustundum síðan
  • The amount of checkmarks in this comment section is insane

    Bradford ChadwellBradford Chadwell5 klukkustundum síðan
  • What happens if you are doing a product review? You will be mentioning the brand name.

    Sheng HeSheng He5 klukkustundum síðan
  • Excellent vid as always! I just started wetting my own toes in youtube creation, and now I wonder what the law says in Israel, though I didn't even think of selling out just yet, one needs to be prepared. Now I'm suddenly feeling I really need a vacation, and I haven't been to the UK in over a decade, and I suddenly really want to get to Dover. Hmm...

    SeefoodSeefood5 klukkustundum síðan
  • I'm so hardcore i rhyme face with face, i rhyme face four times now get outta my face

    InternetTABInternetTAB5 klukkustundum síðan
  • Ring door bell = mark rober

    Deepanshu JainDeepanshu Jain6 klukkustundum síðan
  • You can be a good voice actor for " Legion" the geth

    ADITYAADITYA6 klukkustundum síðan
  • Where are Nord vpn, shark vpn, raid shadow legends....

    Deepanshu JainDeepanshu Jain6 klukkustundum síðan
  • What extensive research, what a structure, this video is lot more than its titile!!!!

    Deepanshu JainDeepanshu Jain6 klukkustundum síðan
  • when the impostor was cough😲🥱😪🥱😒😖😒😲😲😲😲😲👨‍🏭👩‍🎤👩‍🎤👩‍🎨👨‍💻👩‍💼👩‍💼👨‍🌾👨‍🔬👨‍💼👩‍🎤👨‍🎤👩‍🎨👩‍🎨👩‍💼👩‍🎨👩‍🚒

    beach bowlbeach bowl6 klukkustundum síðan
  • Great video but if we wanted to make our voices heard so that TV and movies etc couldn't get away with adverts coated in entertainment any longer, who exactly would we contact? And wouldn't it be better if a lot of us did it in unison?

    Nathaiel LaughtonNathaiel Laughton6 klukkustundum síðan
  • This dude is such a square. I love it.

    Joshua BrooksJoshua Brooks6 klukkustundum síðan
  • I had to watch 2 Ford ads to watch this 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

    Kendall LeaseKendall Lease7 klukkustundum síðan
  • Love how before the video started- I got an Ad😩

    Romantic SecretRomantic Secret7 klukkustundum síðan
  • Goodness me, Tom. 30 minutes? Are you upset?

    RyanRyan8 klukkustundum síðan
  • Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?

    Japanese GuacamoleJapanese Guacamole8 klukkustundum síðan
  • Well done, and well said. Just my $0.02 (is that advertising money?)

    Bob JonesBob Jones9 klukkustundum síðan
  • You know nothing about YT Suppression.

    RR ExtraRR Extra9 klukkustundum síðan
  • DISGUI$ED GAMBLING GAME is better than raid shadow legends wow

    Pedro270707Pedro2707079 klukkustundum síðan
  • This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.

    Mason KratzMason Kratz9 klukkustundum síðan
  • "Don’t vape kids" - the real message of this video

    Redtex4Redtex410 klukkustundum síðan
  • hmm.. does anybody know where i can find a google?

    Pora ErozPora Eroz11 klukkustundum síðan
    • Definitely Microsoft

      Butterfly EffectButterfly Effect9 klukkustundum síðan
  • Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.

    LoneMadMightTheMr.CutsieGuyLoneMadMightTheMr.CutsieGuy11 klukkustundum síðan
  • Is this an ad- *ad plays* yes..yes it is

    syythexsyythex11 klukkustundum síðan
  • ISworlds Premium fee doesn"t seem so bad now.

    No FaceNo Face11 klukkustundum síðan
  • i got 2 ads right in the start

    rnukrnuk11 klukkustundum síðan
  • No one should be allowed to trademark any word, spearmint, apple, windows, etc.

    Maunster!Maunster!12 klukkustundum síðan
  • Did you really choke?

    DeNisey BLM-MyLifeMattersDeNisey BLM-MyLifeMatters12 klukkustundum síðan
  • 12:31 got an advert then

    rhade2krhade2k12 klukkustundum síðan
  • You make some good points. However, I still think Gucci Gang shouldn't get air time.

    PandaonimanPandaoniman12 klukkustundum síðan
  • Its virtually impossible to find honest reviews on ISworlds, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.

    lobster whispererlobster whisperer13 klukkustundum síðan
  • @7:10

    Zane WilliamsZane Williams13 klukkustundum síðan
  • you had me at chiId gambling

    crematoriumcrematorium13 klukkustundum síðan
  • Product placements in TV shows is not classy. It's tacky and everyone notices.

    djones02djones0213 klukkustundum síðan
  • Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!

    Paul RobinsonPaul Robinson13 klukkustundum síðan
  • Tom Scott is one of the few ISworldsrs that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.

    Sean HalldorsonSean Halldorson14 klukkustundum síðan
  • Too many regulations.. nonsense

    Dr DelewdedDr Delewded14 klukkustundum síðan
  • This guy looks like julian assange, im out.

    Dr DelewdedDr Delewded14 klukkustundum síðan
  • "Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.

    El BasharEl Bashar14 klukkustundum síðan
  • I have a sudden urge to bulk buy red t-shirts.

    CBMCBM14 klukkustundum síðan
  • It's ya boy. Raid Shadow Legends!

    Eric MeyerEric Meyer14 klukkustundum síðan
  • 31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!

    TheMightyKinkleTheMightyKinkle14 klukkustundum síðan
  • Don't speak with smoke in your lungs Tom!

    Max HülleMax Hülle14 klukkustundum síðan
  • We just liked GME

    NC_29 NorthNC_29 North15 klukkustundum síðan
  • Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?

    Pat BPat B15 klukkustundum síðan
  • 12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!

    TheMightyKinkleTheMightyKinkle15 klukkustundum síðan
  • This comment is not sponsored.

    NC_29 NorthNC_29 North15 klukkustundum síðan
  • I love the bit about the ring doorbell.

    John DwyerJohn Dwyer15 klukkustundum síðan
  • Me: ISworlds: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!

    Kai StittKai Stitt15 klukkustundum síðan
  • I’m eaatimg pringles while watching this video

    Stabbity JoeStabbity Joe15 klukkustundum síðan
  • Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".

    Heed My WarningHeed My Warning15 klukkustundum síðan
  • Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!

    2020Tech4U2020Tech4U15 klukkustundum síðan
  • Wow.

    Michael WilsonMichael Wilson16 klukkustundum síðan
  • 11:45

    Nevan HowlandNevan Howland16 klukkustundum síðan
  • what if im selling my bath water?

    PBDesignPBDesign16 klukkustundum síðan
  • Advertising for something good is fine. It’s fine dude.

    Nunya BiznasNunya Biznas16 klukkustundum síðan
  • Wooh how did you make the subtitles blue at 7:34

    CyjaxCyjax16 klukkustundum síðan
  • dude who cares just dont buy anything

    Sky LeonidasSky Leonidas17 klukkustundum síðan
  • What about doctors and Big Pharma?

    Arthur Kerr-SheppardArthur Kerr-Sheppard17 klukkustundum síðan
  • Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?

    Norman HosfordNorman Hosford17 klukkustundum síðan
  • Intentional or not, that ad playing at "is this an advert" is *chef kiss*.

    Christopher ButlerChristopher Butler17 klukkustundum síðan
  • Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.

    Krishna MaheshKrishna Mahesh17 klukkustundum síðan
  • Is it a paid placement when news lies to foment war?

    YotrympYotrymp18 klukkustundum síðan
  • Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.

    ASMR For DogsASMR For Dogs18 klukkustundum síðan
  • It’s time to play, is this an advert? *real ad plays*

    StarFoxStarFox18 klukkustundum síðan
  • seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random ISworlds or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should

    Dovki PaulDovki Paul18 klukkustundum síðan
  • 11:46

    Ctrl WCtrl W19 klukkustundum síðan
  • You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.

    RuDuffEnough WellRuRuDuffEnough WellRu19 klukkustundum síðan
  • Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.

    Shay From ScratchShay From Scratch20 klukkustundum síðan
  • what beach was this recorded at? looks peaceful

    Trace SegerTrace Seger20 klukkustundum síðan
  • The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.

    Roy HRoy H20 klukkustundum síðan
  • Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.

    Piero VergaraPiero Vergara20 klukkustundum síðan
    • For real tho, I think the limitations make sense in the realm of political thought - though on the flipside, making law that regulates political advertising would allow a hegemonic political faction to maintain power indefinitely without contest simply by choosing who they decide to strictly implement their legislative shackles on. Sounds familiar.... Hmmmmm

      Piero VergaraPiero Vergara20 klukkustundum síðan
  • I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)

    joseph mullanjoseph mullan20 klukkustundum síðan
  • Whilst it doesn't count as an advert, calling a box mod a "vape pen" could be breaking rules on obscenity.

    siriusfloodsiriusflood20 klukkustundum síðan
  • When Tom said: "Is this an advert?" at 12:31 , I got an ad on the video 😂

    Felippe SilveiraFelippe Silveira21 klukkustund síðan
  • Tom - your presentation has got me thinking, which I suspect was your goal. Your points are well taken, and well supported. While I too would prefer a set of universal media constraints - not necessarily *just* for product placements and concealed ads, I wonder whether the time and effort involved would be considered well invested. The technologies of media are changed so quickly, that "rules" set up today, simply may not apply at a future time when said technologies have evolved to effectively conceal such advertising. At 70 now, I've lived through enough revolutions, both social and technological, to know that they will continue to happen, often when we least expect or understand what's actually happening. When I was in school, we were taught to use slide rules for physics and math classes. At the time, handheld calculators were just showing up in the market - bulky battery operated affairs that varied greatly, depending on the brand and the cost. However, we were not permitted to use them in those classes! It violated school policies, as well as the teachers' preferences. Today in similar educational systems, each student is expected to have a high end cell phone, capable of doing tasks undreamed back in those days! What sort of technical achievements might the next generation (or two) be expected to have, and what sort of new tasks will be part of their daily lives? Rather than just advertising on TV, or on a ISworlds video, I'd expect to see non-stop feeds of advertising directed at whatever the next cell phones are, and that those same ads will be seamlessly incorporated into most (or all) of the functions of said devices. Because such ad-streams are not broadcast over traditional TV channels, will they be subject to the same sorts of considerations? Probably not - so will one of the all-too-soon-to-arrive-future careers be in generating or possibly regulating that sort of streaming advertising directed at everyone's individual personal media device? I hope that you continue to consider all the possibilities, as well as the potential ramifications of the various forms of advertising that are surely coming down the pike!

    Gerry PhibbsGerry Phibbs21 klukkustund síðan
  • Well you can't spell advertisements without semen between tits.

    HLGpandaHLGpanda21 klukkustund síðan
  • In many countries there must be inserts like "this video contains product placement", but, well, it's at the end and not at the beginning and not during the video. And sometimes it reads something like this: "the moderator wears clothing from ...", which is a way of sponsoring and declaring the sponsoring in one message. Well, that's not optimal. And in big cinema movies there is product placement all over the place, for example the cars and laptops in Bond movies - and they mention it at the end, I'm sure, but who reads these tons of texts at the end of big movies, well I might do to see if I catch something interesting. It's really shocking how many people have been working for one movie.

    Richard SRichard S21 klukkustund síðan
  • Brilliant mate! Simply brilliant! Well I think I found out how to deal with Google Talk to text. If I use a slightly British accent it seems to understand me better.

    R. Crosby LylesR. Crosby Lyles22 klukkustundum síðan
  • If it bothers you go find a real job

    desmonddesmond22 klukkustundum síðan
  • welcome to america . the land of the double standards . word trickery . the american dream is just that .. a dream , unattainable . where our countrys' biggest companies are advertising firms (google/youtube). UK having strict rules is a good thing. it doesnt allow companies to be as deceptive. over here in the states , they allow pharmaceutical companies to advertise their designer drugs even though taking them may result in growing extra limbs and even death. yes we have freedom of speech .... unless other people can hear you. just keep in mind that america is full of sh!t. just open your eyes and you can see right through our BS

    truth betoldtruth betold23 klukkustundum síðan